Blink Broadband, the TSTT rebranded internet service despite having numerous issues seems to have struck on an ingenious marketing plan.

Looking at their benefits page and the last bullet point for Residential Customers includes the sub heading Vanity Sales. It goes on to explain that “Some people will want service to keep up with friends.”

Other than the assumption that in creating the web content the bullet point was mistakenly pulled from some internal marketing document, this is unsurprising. If it was slated to be a benefit the attempt to create a need for the service is admirable.

It is unusual however to actually alert your customers to the fact that the business is trading on their sensibilities and possibly insulting their intelligence. Or is this something that TSTT has researched and struck on as being acceptable to the marketplace?

With this anyway, TSTT and Blink should work on the reliability of their service delivery and support before brandishing that we need to “keep up with the joneses“.