Either you get excited for the coffers that may be filled by numerous others seeking to be as clever as Ma.tt or you groan at the process undertaken to register the domain.
While we have highlighted some of these issues as well as the government possibly playing a hand in the TLD’s, Matt reasoned that though it was a bit expensive, the cost of a good domain now runs between 1-10K USD and this individualized domain was worth it.
As a shrewd SEO and branding move as it sure beat a dot name, will this open the eyes to the untapped potential and value of the local TLD’s that have been largely ignored?
We can only hope that by the time it comes for Ma.tt to renew his domain, the process and price is more accessible and the market stays clear of governmental factors.
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